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About Us

Impartial financial advice to protect you

Advice4Life was founded on one key principle – to provide clients with financial advice that they can trust. Today, our team throughout New Zealand work to ensure you have the insurance you need to protect you and your loved ones, at every stage of life.

Working to protect you

Ask any of our Advice4Life advisers what they enjoy most about their job, and they’ll say it’s you – our clients. People are at the heart of our industry and here at Advice4Life, we value the opportunities we’re given to prepare and manage insurance plans that protect our clients.

That enjoyment of working with others extends into our culture here at Advice4Life. We’re a team. A team of passionate, qualified and committed advisers who support each other, work hard for our clients, and know how to have fun, both on and off the golf course!

Why choose Advice4Life

Education & support

Our advisers won’t provide you with protection you don’t need. But they’ll advise and educate you on their recommendations, to ensure you understand how every aspect of your plan will offer protection through each stage of life.

Personalised plans

The plans we provide you have been designed just for you. Your plans reflect your specific protection needs, as discussed during our initial conversations.


Ability for betterment

We don’t just plan for our clients’ futures, we plan for our advisers’ futures too. We encourage and support our advisers to enjoy a successful career with us, providing you with trusted advice and protection every step of the way. 

Industry knowledge

Our advisers keep-up-to date on industry best practice. Every member of the Advice4Life team is studying towards or has their NZ Certificate in Financial Services (Level 5) and is well qualified to provide you with professional financial advice.

Managed protection

We provide managed protection through every stage of life, regularly reviewing your needs and identifying any risks or obstacles that may prevent you from reaching your goals.

Authorative affiliates

To deliver you, our clients, with the very best managed protection plans, our Advice4Life advisers work with recognised affiliates throughout the industry. This ensures you receive the plans and protection that are right for you.

Our partners in protection

To prepare and provide you with the best insurance plans that protect you, we work with all major insurers in New Zealand. This enables us to put together the most comprehensive plans for you and to ensure you’re protected for whatever life throws at you.